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Sumer Law has advised the shareholders of Hug Advertising Ltd, a leading creative agency specialising in branding, animation and advertising within the medical sector, on its sale to Aptitude Health, a global market leader in evidence-based solutions for life sciences and a portfolio company of Linden Capital Partners.
The transaction, completed with corporate finance advice from Scrutton Bland, will see Hug Advertising join Aptitude Health’s growing network of specialist healthcare communications businesses. The acquisition strengthens Aptitude Health’s creative capabilities and, alongside its other portfolio company Bamboo Medical, enables the delivery of fully integrated, end-to-end healthcare communications solutions for clients worldwide.
Hug Advertising is recognised for its innovative and impactful campaigns within the medical sector, combining creative excellence with deep industry knowledge. This strategic acquisition will allow Aptitude Health to expand its creative service offering and provide enhanced solutions to the global life sciences market.
“We are delighted to have supported the shareholders of Hug Advertising on this important transaction. Hug’s creative expertise and strong sector reputation make it an excellent fit for Aptitude Health, and we look forward to seeing the business thrive as part of their global network,” said Patrick Wilkinson, Corporate Lawyer at Sumer Law.
The deal demonstrates Sumer Law’s continued expertise in advising on transactions within the creative and healthcare communications sectors, delivering practical and commercially focused legal solutions for clients.
Read the official announcement here: https://www.aptitudehealth.com/oncology-news/aptitude-health-acquires-uk-based-creative-agency-hug-advertising/
About Hug Advertising
Hug Advertising is a UK-based creative agency specialising in branding, animation, and advertising within the medical sector. The company is recognised for its innovative and impactful campaigns that combine creative excellence with deep industry expertise.
About Aptitude Health
Aptitude Health is a global market leader in evidence-based solutions for life sciences companies. The company partners with clients to accelerate the development and delivery of therapies through strategic insights, innovative services, and creative communications.
About Linden Capital Partners
Linden Capital Partners is a Chicago-based private equity firm focused exclusively on the healthcare industry. With deep sector expertise, Linden partners with leading companies to support growth and strategic development across the healthcare landscape.