The Challenge
The shareholders of Hug Advertising Ltd, a leading creative agency in the medical sector, sought legal support to sell their business to Aptitude Health, a global market leader in evidence-based solutions for life sciences and a portfolio company of Linden Capital Partners. This was a strategic cross-border acquisition with significant commercial and contractual complexities.
Sumer Law responded
Mary Pears and Patrick Wilkinson at Sumer Law provided full legal advice and transaction management throughout the deal. Their work included:
- Drafting and negotiating the share purchase agreement to protect the sellers’ interests.
- Advising on warranties, indemnities, and disclosure to manage risk.
- Supporting due diligence, ensuring the buyer’s information requests were met without exposing the client to unnecessary liability.
- Coordinating closely with Scrutton Bland’s corporate finance team to align legal documentation with commercial terms.
- Managing communications between the shareholders and Aptitude Health’s international legal team to keep the deal moving forward smoothly.
The Outcome
- Successful transaction where Hug Advertising Ltd was acquired by Aptitude Health.
- Hug Advertising’s creative expertise now complements Aptitude Health’s global portfolio, strengthening their healthcare communications offering.
- Shareholders achieved a clean exit with balanced liability management.
- Seamless teamwork between Sumer Law and Scrutton Bland ensured a smooth process under tight deal timelines.
